Customer Relationship Management

Customer Relationship Management (CRM) refers to the strategies, practices, and technologies that organizations use to manage and analyze customer interactions and data throughout the customer lifecycle. The primary goal of CRM is to improve customer relationships, enhance customer satisfaction, and drive sales growth. storing and organizing customer information such as contact details, interactions, purchase history, and preferences in a centralized database. CRM systems can range from simple contact management solutions to complex enterprise-level platforms. Customer Relationship Management is essential for building strong relationships with customers, enhancing satisfaction, and driving business growth. By leveraging CRM tools and strategies, organizations can better understand their customers, streamline operations, and make informed decisions.